FORBES INSIGHTS BETTING ON BIG DATA
OW THE RIGHT CULTURE, STRATEGY AND INVESTMENTS CAN HELP YOU LEAPFROG THE COMPETITIONForbes Insights BETTING ON BIG DATA
The time is ripe for big data and analytics initiatives to pull leaders ahead of the pack. new and varied sources of data, including weblogs, sensors and social media streams, are weaving their way into the analytics mix, making it easier than ever to create connections that convert into actionable insights. By analyzing everything from consumer transactions to location data, organizations are realizing key business advantages and achieving a measurable impact on revenue.
the C-suite is taking notice: senior-level executives from the retail, healthcare, finance and technology sectors are finally recognizing big data’s ability to engage con- sumers, inform product development, create operational efficiencies and ultimately drive revenue. Encouraged by these results, they’re putting their money where their mouth is, investing in storage, data acquisition, talent and analytics. As momentum around analytics builds, pioneers are beginning to emerge as organizations seek out standards of excellence. Chief among these are compa- nies from the Asia-Pacific region whose commitment to data integration and the culture of collaboration are serving as valuable guideposts to their lagging American counterparts. But while approaches to analytics differ, business objectives tend to merge across regions and industries. Simply put, organizations are looking to data to build new business models, discover new product offers and monetize information.
the more the ceo focuses on data capabilities, the greater the financial windfall.