Second Edition
Kenneth C. Laudon
Carol Guercio Traver
E-COMMERCE BUSINESS. TECHNOLOGY. SOCIETY.
Learning Objectives
- Define e-commerce and describe how it differs from e-business
- Identify the unique features of e-commerce technology and discuss their business significance
- Describe the major types of e-commerce
- Understand the visions and forces behind the E-commerce I era
- Understand the successes and failures of E-commerce I
- Identify several factors that will define the E-commerce II era
- Identify the major themes underlying the study of e-commerce
- Identify the major academic disciplines contributing to e-commerce research
