WHY SOME INITIATIVES FAIL AND OTHERS FLOURISH. Product Assessment SocialCollaboration Platforms: Why Some Initiatives Fail and Others Flourish
Market Advisory Report
- Organizations looking to achieve a competitive advantage utilize social collaboration to connect people effectively and efficiently, capitalizing on the wisdom of the collective business.
- Social collaboration has the potential to radically modify traditional communications by improving an organization’s ability to search for, discover, and promote content, knowledge, and information.
- Business units and IT professionals are typically both involved in the procurement process of social collaboration solutions; consequently, such decisions require multi-disciplinary involvement.
- To achieve and sustain a successful deployment and subsequent adoption, social collaboration tools require a cultural commitment, cross-organizational participation, and top-down executive sponsorship.
