Engaging employees in data and transforming your business Many companies have invested significantly in gathering vast amounts of data, yet they still struggle to extract insights, put them to work for the business and create truly data-driven organisations.
THE VIRTUOUS CIRCLE OF DATA
Engaging employees in data and transforming your business
Many companies have invested significantly in gathering vast amounts of data, yet they still struggle to extract insights, put them to work for the business and create truly data-driven organisations. The virtuous circle of data explores how organisations can spark a chain of events through top-down leadership and bottom-up employee engagement that creates a culture with data at the centre of decision-making. As the basis of this research, The Economist Intelligence Unit conducted a global survey of 362 executives in September and October 2014, sponsored by Teradata. The findings and views expressed in this report do not necessarily reflect the views of the sponsor. The author was Peter Moustakerski. Riva Richmond edited the report, and Mike Kenny was responsible for the layout. We would like to thank all of the people who participated, whether on record or anonymously, for their valuable insights. Contributors Gabie Boko, North America executive vice- president and chief marketing officer at Sage Brad Fisher, partner and leader of KPMG’s US data and analytics team Russell Glass, head of business-to-business products at LinkedIn Rod Morris, senior vice-president of marketing and operations at Opower Charles Thomas, chief data officer at Wells Fargo Marshall Toplansky, managing director at KPMG Advisory Services David Trimm, chief information officer at Hertz Florian Zettelmeyer, professor of marketing and director of the programme on data analytics at Northwestern University’s Kellogg School
